By Alex is a little company with a big heart.
By Alex Textiles is a small but very busy studio based in the countryside of Hertfordshire.
As a working mum of twin boys finding the time to focus on my business can be tough. It fits in around nap times and evenings once the boys have gone to bed but this is fine with me. My boys are my biggest inspiration and focus and we are the original party animal gang!
My range of personalised prints, birth announcements and homewares are entirely handmade in Great Britain. My personalised printed collection is a gang of hand drawn party animals that are then printed in Hertfordshire and finished off with their party hat and pom pom in our studio.
My Homewares range uses fabrics that are designed By Alex and printed here in the UK. My collection of homewares and gifts include Tea Towels, aprons, cushions, purses and pouches as well as seasonal goodies including personalised Christmas stockings, sacks, wreaths and decorations.
Every piece of my collection is always sent to its new home with love and care in the hope that they will be treasured and enjoyed in your home for many years to come.